CONCEAL BRANDING

The look of privacy

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About

Conceal, to keep secret, or hidden from view.
Not only is this an apt description of our Project, but is also the leading influence in our design. Backgrounds are often darkened, shrouded, or obscured in some way. Text is often a Grey or White that stands out on the blackened backgrounds. The deep Yellow is used sparingly, sometimes as important keywords or as borders around important information. The careful use of the rich Yellow along with ample shades of greys and blacks implies that though much is hidden, what lies underneath is truly special.

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The Colours of Conceal

Different colors tell different stories.

"Arguing that you don't care about privacy because you have nothing to hide is no different from saying, you don't care about freedom of speech because you have nothing to say."

The Fonts of Conceal